Popular fashion brand Gucci, Launches its new collection, “Off The Grid.” Gucci’s Off The Grid collection created an atmosphere for respect and accountability of the environment. In Gucci’s press statement :
“[G]ucci Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment,”
“Gucci believes that sustainability—at all levels—involves fostering this respect: respect for the people we share our planet with as well as for the environment. If we lighten our environmental footprint we can enjoy the world with greater freedom— the freedom to follow our dreams, with curiosity, openness and joy.”
To star in its campaign, Gucci tapped Jane Fonda, Lil Nas X, King Princess, Miyavi, and David Mayer de Rothschild.
Jane Fonda starring in Gucci’s Off the Grid Campaign
With the collection comprising of unisex wears, from bags to sneakers and accessories, all items are carefully created using synthetic fabric, organic, bio-based materials like ECONYL. Made from regenerated nylon (from abandoned fishing nets, old carpets and other scraps—including plastics that harm marine life and old materials that will likely end up in landfills) coupled with solvent-free recycled polyester (from PET bottles) as well as recycled materials and more sustainable alternatives.
For example, Gucci revisits its iconic GG logo, but this time it’s made of 100% regenerated polyamide and the Tennis 1977 sneaker is not made of animal materials. Even the packaging reflects Gucci’s commitment to off-setting their carbon footprint: All items are shipped in FSC-certified recycled cardboard box and a recycled nylon dust bag.
King Princess holding a logo-emblazoned backpack, the core item of the collection.
The 37-piece collection is just one component of Gucci’s path toward a more sustainable future. Off the Grid is an extension of Gucci’s program Circular Lines, an ongoing initiative to implement a circular production that aims to reduce waste by reintroducing byproducts back in to the supply chain.
Uncovering the new #GucciArtWall in Shanghai featuring Academy Award-winning actress, producer, author, activist and founder of #FireDrillFriday @janefonda in the #GucciOffTheGrid campaign. The new collection by @alessandro_michele designed for those mindful of their environmental impact.
Gucci is taking this medium to support a clean society and irrespective of your gender, Gucci “Off The Grid” Collection is just available for you.
Looking at pieces from #Gucci’s first Circular Lines collection, #GucciOffTheGrid. Supporting the House’s commitment to sustainability, the line-up includes GG backpacks and the #GucciTennis1977 low-top sneakers in a vivid orange hue.
Colored an intense blue indigo, a line-up of pieces from the #GucciOffTheGrid collection designed exclusively for Japan.
Colored an intense blue indigo, a line-up of pieces from the #GucciOffTheGrid collection designed exclusively for Japan.
Photo Credits – Gucci
