American singer, Becky G (Rebbeca Marie Gomez) is launching a new cosmetic brand, Treslúce Beauty.
The new beauty line was created in partnership with MadeBy Collective.
The Tresluce Beauty By Becky G brand will launch on the 25th of June on the Tresluce Beauty website, with six products to kickstart the brand;
- I Am Shadow Palette
- Like An Artista 8-Piece Eye Brush Set
- Intenso Liner Gel Color Pencil
- Ilusión Premium Synthetic Lashes
- Super Facil 2-in-1 Lash Applicator
- Mi Tesoro Lash Case
In recognition of her Latin roots, the formulas include agave tequilana sourced from Jalisco, where Becky G’s grandparents are based. The packaging was designed by Mexican artist Monica Loya and was inspired by Talavera pottery.
Marcelo Camberos, cofounder and chief executive officer of Ipsy, and CEO of Beauty for All Industries, said Madeby Collective is “all about serving underserved communities” and partnering with “emblematic personalities in those communities” to do so.
Becky G while describing her brand said:
“Makeup is one of my greatest loves. I created Treslúce Beauty as an ode to the Latinx community. Being a proud Mexican-American, everything I do is about giving back to our people. Treslúce is my love letter to you. A reminder that you are beautiful without limits“