Connect with us

Hi, what are you looking for?

News

Cosmetics Brand Lush Risk Losing $13M as it Deletes Social Media Accounts

Lush

Popular cosmetics brand Lush has decided to leave four major social media platforms until they “take action to provide a safer environment for users“.

On Friday 26th November, the brand deactivated its TikTok, Instagram, Facebook and Snapchat accounts in all 48 countries in which it operates.

In a press release posted on its website, Lush said it made the decision because “concerns about the serious effects of social media are going largely ignored now”.

Lush hasn’t turned its back on social media entirely. The brand’s Twitter and YouTube accounts remain active and it has promised to “invest in new ways to connect and build better communication channels elsewhere“.

lush281293292327705807564388.

I’ve spent all my life avoiding putting harmful ingredients in my products,” said Lush’s co-founder Mark Constantine. “There is now overwhelming evidence we are being put at risk when using social media. I’m not willing to expose my customers to this harm, so it’s time to take it out of the mix.”

You May Like : Dangers of Using Fake Makeup Products, How to Identify Them

Lush previously stopped posting to Instagram and Facebook in 2019 but admitted it found itself “back on” these platforms “despite our best intentions”.

“As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing,” added Lush’s Jack Constantine. “Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”

Lush’s partial social media blackout comes as we become increasingly of its negative effects – and the culpability of the platforms themselves. Thanks to Wall Street Journal’s recent multi-part investigation ‘The Facebook Files’, it has emerged that Instagram – which is owned by Facebook – is very much aware of how toxic it can be for body image.

Advertisement







GlamCityz Recommends

Weddings

Congratulations are rolling in for Destiny Kids’ lead singer Rejoice Iwueze as she ties the knot with her fiance. Rejoice shared photos of her...

News

Roslyn Singleton, who went viral for her emotional appearances on “The Ellen DeGeneres Show” and “America’s Got Talent,” has lost her battle with brain...

Opinion

On the 26th of October, 2022, Godwin Emefiele, the Governor of the Central Bank of Nigeria announced that new Naira notes would be introduced...

Ankara

Whether you are going for a wedding party, outing or any occasion, you want to look good. Finding the right style to see can...

Music

Wizkid’s fifth studio album “More Love, Less Ego” has appeared on Billboard 200 chart. More Love, Less Ego which was released on the 11th...

Promotions

There’s no straightforward path to business success. And you must understand that all your hard work in creating your beauty brand can get undone...

Entertainment

Nigerian singer Wizkid, caused an online buzz after he opened up on some of his preferences during a recent interview. In a video making...

Beauty

PEOPLE magazine has announced who the Sexiest Man Alive of 2022 is, and the title goes to actor Chris Evans. The actor, who’s still...

Big Brother Naija Scoops

Get the latest Big Brother Naija scoops & gist in your inbox daily, for free. 

The Best Styling Inspo Just For You!

Get the latest fashion and style trends in your inbox daily.