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The Gen Z
The generation known as Gen Z includes those who were born roughly between the middle of the 1990s and the beginning of the 2010s. This generation comes after the Millennials (also known as Gen Y) and comes before the incoming Gen Alpha. Having grown up with broad access to the internet and mobile technologies, Gen Z is regarded as the first generation to have grown up entirely in the digital age.
Certainly! Fashion trends and Gen Z’s attitude toward fashion have been significantly impacted by the development of technology and the internet.
First and foremost, it’s now simpler than ever for Gen Z to keep up with the newest styles and fashion trends thanks to the accessibility of information and trends online. Because so many influencers and content producers share styling advice and show off their outfits on social media sites like Instagram and TikTok, these platforms have emerged as important sources of fashion inspiration.
Additionally, they have become more important than previous generations in terms of the growing emphasis on sustainability and ethical fashion. The emphasis on sustainability and ethical fashion has increased consumer desire for more eco-friendly and sustainable clothing options from big-box retailers, as well as increased appeal of vintage and second-hand apparel.
The emergence of rapid fashion has also influenced how this vastly growing generation views fashion. This generation is more inclined to value quality over quantity and spend money on timeless, adaptable clothing since many of its members are more aware of the detrimental effects of fast fashion on the environment and society.
Gen Z now has unprecedented access to fashion information and inspiration thanks to the digital era, which has also increased the focus on sustainable and ethical fashion. All of these elements have played a part in defining the distinct fashion scene of this generation.