From the beginning of the coronavirus pandemic, the design business experiences confronted its difficulties. Store terminations, heritage brands petitioning for financial protection, and starting late, design houses deferring or dropping forthcoming style appears. Gucci is the most recent house to switch up its Fashion Week system declaring that it will just show multiple times year rather than its typical five shows.
Throughout the end of the week, Gucci’s Alessandro Michele took to the brand’s legitimate Instagram page to share six letters from his journal titled Notes from the Silence, an assortment of passages composed from March 29 up until May 16 enumerating his ongoing disclosures and plans for the Gucci future. Traversing 18 Instagram posts, Michele clarified in one post that he has chosen to quit the “destroyed custom of seasonalities and shows to recapture another rhythm, closer to my expressive call.”
He included that “we will meet just two times per year, to share the parts of another story. Unpredictable, happy and totally free parts, which will be composed mixing rules and classes, benefiting from new spaces, semantic codes and correspondence stages.” On Monday, May 25, Michele assembled a conference to additionally clarify upon his notes, including that terms like “journey” and “pre-fall” don’t invigorate his innovativeness and brought another term into the quarrel—Epilog, which fills in as the title of Gucci’s up and coming assortment appearing on July 17 during Milan Digital Fashion Week, per WWD.
The news comes almost a month after Saint Laurent reported it will no longer follow the set 2020 design schedule and will pass on Paris Fashion Week as the pandemic has hindered creation. Sticking to this same pattern, Michele plans to just show in the fall and spring, and declared that he will dispatch an assigned shopping segment on gucci.com for clients who distinguish as sexual orientation liquid titled Gucci MX.
