In a striking display of opulence, Mark Zuckerberg, the CEO of Meta Platforms Inc., announced the end of third-party fact-checking on his social media platforms in the U.S. while sporting an extraordinary Swiss watch valued at approximately $900,000 (N1.5 Billion). The rare Greubel Forsey ‘Hand Made 1’ watch, seen on Zuckerberg’s left wrist in a video posted to Facebook on Tuesday, has become a talking point as it marks a bold moment not only for Meta but also for Zuckerberg’s taste in luxury timepieces.
A Rare and Priceless Timepiece
The Greubel Forsey ‘Hand Made 1’ is an extremely rare watch, with only two to three models being produced annually. Retailing for a staggering $895,500 before taxes, this timepiece is a symbol of precision and craftsmanship. Known for its intricate design and handcrafted elements, the ‘Hand Made 1‘ is made almost entirely of components created by Greubel Forsey itself, with each watch requiring hundreds of hours of assembly and hand-finishing. This level of dedication is reflected in its hefty price tag, making it a coveted piece for the world’s most elite watch collectors.
Zuckerberg’s Growing Watch Collection
This particular model, with its exclusivity and intricate design, speaks volumes about Zuckerberg’s growing appreciation for fine mechanical watches. Over the past year, the billionaire has been spotted wearing various high-end timepieces, including watches from prestigious brands like Patek Philippe and FP Journe. However, his choice of the Greubel Forsey model appears to show a deeper appreciation for the art of watchmaking. The brand, known for producing only a few hundred timepieces annually, is a hidden gem in the luxury watch world, often coveted by die-hard collectors and connoisseurs.
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A Statement of Innovation and Tradition
While the decision to end third-party fact-checking on Meta platforms has stirred discussions, Zuckerberg’s decision to wear such an exquisite timepiece during the announcement adds a unique layer to the story. Greubel Forsey’s CEO, Michel Nydegger, expressed pride in Zuckerberg’s choice, stating, “It’s a pleasure to see someone who has played such a pivotal role in shaping the modern digital landscape and lifestyle show true appreciation for the most traditional approach to fine watchmaking today.”
Nydegger, who took over as CEO of Greubel Forsey last year, also pointed out the company’s shift away from plans to significantly increase production. Despite the brand’s rare and high-end appeal, it has kept its production low to maintain exclusivity, making each piece even more desirable.
A Bold Move for Meta
As Meta shifts its approach to content moderation, Zuckerberg’s decision to announce the change while showcasing such an exclusive luxury watch may seem like an odd juxtaposition. Yet, it underscores his ability to blend technological innovation with personal expression, even in the most high-profile moments. Whether or not the watch influences public perception of Meta’s new policies, it certainly adds another layer to the ongoing narrative of Zuckerberg’s influence in both the tech and luxury industries.
In the ever-evolving world of social media, Zuckerberg’s bold decision to end third-party fact checks will undoubtedly remain a subject of conversation, as will his choice of a rare Greubel Forsey watch—a true statement of style and sophistication.
