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Soyez Fleek, a street style fashion Brand, has just launched its t-shirt collection, using a unique blend of creativity and local expressions to share the rich and vibrant Nigerian street culture. Soyez Fleek’s mission is clear: to express Nigerian’s dynamic culture with the world in a very distinct, creative, simple and relatable way.
When asked about the inspiration behind the collection, Nkechi Nwosu – founder of Soyez Fleek said:
[L]iving abroad for close to four years, I saw that the conversation around Nigeria was stereotypical and hardly ventured beyond corruption, poverty, terrorism, and the “Nigerian Prince” story! It was almost impossible to share our vibrant colorful culture when we were constantly defending ourselves from these generalizations. I began to imagine a different discourse where each encounter would be a chance to share something new and unique about Nigeria.
This was what inspired the creation of the Soyez Fleek clothing line. Through the use of Nigerian’s popular street slangs and expressions, the collection offers Nigerians in the diaspora a strong feeling of connection to home and the opportunity to tell their story in their own unique way.
The Collection
With an urban casual aesthetic, the collection appeals to both Nigerians and ‘friends’ of Nigeria who love and identify with its culture. Using popular slangs and expressions that have become a part of the Nigerian identity, the collection distinctively and boldly says NIGERIAN, thereby paving the way for a different story to be shared; one that celebrates culture, the resilience of the Nigerian people every day and the beauty of the Nigerian Pidgin English language.
The collection includes creative illustrations of Nigerians most popular expressions such as: Up NEPA, Chop Knuckle, Wetin Dey Happen, Tear Rubber, No Wahala and other expressions that encourage a positive narrative of the Nigerian spirit and way of life. The product range includes many variations of sweatshirts, hoodies, t-shirts, and shopping bags, all of which are available for men, women, and kids. The collection is for the bold Nigerian who is unapologetic about the country’s rich vibrant culture and loves to share it. Soyez Fleek is a street fashion brand for friends of Nigeria who want to re-connect and stay connected to the Nigerian energy, vibe, and spirit.
Based in France, Europe, Soyez Fleek uses only premium fabrics and DTG printing technology, delivering high quality, best fitting and feeling tees. The entire collection is exclusively available online on Soyez Fleek’s website and ships worldwide. The brand is currently working to make the collection available on Amazon so that customers in Nigeria can enjoy shorter delivery time.
What’s even more? The brand offers the option for clients to customize their own designs. Since the collection launch on April 2019, Nkechi disclosed that they have been overwhelmed by the positive reception of the brand and especially with the ‘Up NEPA’ design – an expression which most Nigerians have used more than once in their lifetime and is still in use even till date.
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She adds: “beyond the products, we are excited at the possible impact that a simple slang or expression can have in reshaping the narrative about Nigeria and opening the world up to a new perception of what it means to be a Nigerian“.
Visit and Shop your favorite pieces on Soyez Fleek: www.soyezfleek.com
For collaborations & partnerships, please contact:
Organization: Soyez Fleek
Instagram: @soyezfleek
Facebook: @therealsoyezfleek
Email: [email protected]
Tel: +33 6 26 83 70 34
