The regularly swelling consideration going with the ascent of the African style industry has left space for almost no errors. The time has come to demonstrate that we are similarly as scary in design as we are with our identity. A certified fanbase has tuned into the recurrence of the business, and the fundamental concentrate at present is the utilization of African print – especially, the Ankara texture
Now, intimidating isn’t fear in this context because there is nothing frightening about the African fashion industry, however, the talents emerging at every turn have made many in the global fashion scene see African fashion as a real emerging competition. This may explain why a good number of international brands are including Ankara prints in their collections.
Over in Africa, there’s a silent competition brewing among designers as the designs get more and more intricate and interesting. As weddings and other grand occasions are held, instead of just looking forward to the bride’s look, we’re now equally interested in the aso ebi styles that will show up to the game. But it’s all healthy competition as these interesting styles only continue to generate global interest in African fashion.
The subtlety of scaring is the reason we’ve made a lookbook of rich Ankara styles that don’t just show workmanship however the characteristics of a well-customized piece.