At first glance, it looks fun — the cute outfits, glamorous events, perfect selfies, and wedding photos that make you sigh in a good way.
People see the aesthetics, the bold colors, the captions with just the right amount of sass. What they don’t always see is the laptop balancing on your knees during a power outage, the 2AM photo edits, or the 20th draft of a caption you’re still not sure about.
Running a fashion blog in Nigeria is not a walk in Balenciagas. It’s equal parts creativity and chaos, with a sprinkle of “God, abeg” on top.
You’re not just a blogger — you’re a full media house. One day you’re writing about bridal trends, the next day you’re begging your neighbor for NEPA light so you can upload an Asoebi feature before the buzz fades.
You become the editor, photographer, stylist, social media manager, graphic designer, and sometimes even your own model. There’s no team of interns to “handle it.” If you don’t do it, it doesn’t get done.
And let’s talk about data. If you haven’t cried over how much data is needed to upload a single high-res image, are you even a Nigerian content creator?
Every blog post is a mini-investment — time, energy, money — and you’re constantly pouring into your platform even when the returns feel slow.
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Then there’s the brand drama. Some collaborations make you feel seen and celebrated. Others? They’ll ask you to promote their collection, post 3 times, do a reel, maybe even send an email blast — all in exchange for “visibility.” Sis, we can’t pay bills with exposure. Learning how to say “No, thank you” and still sound polite is a skill you develop very early.
But the hardest part? Standing out in the loudest fashion scene on the continent. Nigeria is bursting with talent — bloggers, stylists, designers, influencers — all bringing their A-game.
If you don’t have a clear voice, you’ll get lost in the scroll. It’s not just about posting outfits anymore. It’s about telling a story. Building a vibe. Giving people something to come back to.
Still, for all the hustle and hiccups, something keeps you going. Maybe it’s the bride who messages to say your post helped her choose her look. Maybe it’s the designer who gets new customers after you featured their work. Maybe it’s the quiet joy of knowing you’re building something — something real, something stylish, something that matters.
Because at the heart of it, Nigerian fashion is not just about trends. It’s culture. It’s identity. It’s expression. And blogging about it is more than a job — it’s a love letter to our style, our people, and our stories.
So no, it’s not always glamorous. But it’s always worth it.
Running Glamcityz hasn’t been easy, but it’s been deeply rewarding. We’re a small team — just a few of us wearing many hats, fueled by passion (and plenty of late nights). Every post, every feature, every story you see is created with love for fashion, culture, and community.
We’re not just blogging to fill space on the internet. We’re building something bold — a platform that celebrates style, tells authentic stories, and makes you feel seen. So, if you’ve ever shared our content, tagged us, or simply visited the site — thank you. You’re part of this journey too.
— Benjamin Eguanimkwu
Founder & Editor-in-Chief, Glamcityz
