Connect with us

Hi, what are you looking for?

Fashion

TikTok To Host Its Own Virtual Fashion Month

TikTok partners with top luxury brands like Puma, Louis Vuitton, Jw Anderson, Alice + Olivia and more.

Fashion Week
Thomas Barwick / Getty Images

With the corona virus pandemic disturbing the fashion week, most September fashion week a taking a new route to make sure everyone is safe.

And this time, TikTok is taking a great step to help bring fashion & style to a great and wide audience.

The widely popular social app has announced that it will partner with top luxury brand like Saint Laurent, Alice + Olivia, Puma, Jw Anderson and Louis Vuitton to deliver series of live streamed runway shows and also to exhibit new styles and collections from different designers.

“TikTok is an amazing, innovative platform for creative expression merging the worlds of fashion, music, art and design,” said Stacey Bendet, chief executive officer and creative director of Alice + Olivia. “Collaborating on a fashion week capsule to support inclusivity and diversity was really fun to work on and I can’t wait to see the content created with our designs.”

http cdn6993391282005266636

Alice + Olivia co-designed their exclusive capsule collection with TikTok.

In addition to the fashion shows and runway presentations, viewers can also enjoy styling sessions from Wisdom Kaye and Ariam, as well as other popular creators on the app. “I feel like TikTok has really just become so big, so important, especially for people like me doing fashion, creating fashion content,” said Kaye. “It’s really amazing to see brands like Saint Laurent, all these amazing, high-end fashion houses on TikTok.”

fashion week 26445481463142976552.

Stock Colors / Getty Images

According to CNN

Fendi, Balenciaga and Dior are among the growing number of labels to open official accounts on the platform in the hope of tapping into its huge user base, which, the app says, includes 100 million people in the US alone. A variety of industry figures, including Bella Hadid and Cara Delevingne, are active on the platform, and Gucci is also proving a hit thanks to the unofficial “Gucci Model Challenge,” which sees users layering different garments to create styles reminiscent of the Italian label.

Advertisement







RELATED STORIES

Fashion

We love to see when these beauties give us something for the eye and if anyone has been doing that lately, then Layefa Ebintonmo...

Men

Well, Valentine’s is over but there are more date nights to go for and looking good is the number one priority if you want...

Fashion

Nonye Udeogu, the creative mind behind This Thing Called Fashion, has recently debuted her groundbreaking Fashion TV platform, aptly named ThisThingCalledFashion TV and today...

Fashion

Luxury designer Victoria Veekee James and Femi Atere celebrated their star-studded traditional wedding in Lagos, Nigeria today, February 9th, 2024, and if anything is...

Advertisement