Hi, what are you looking for?

GlamCityzGlamCityz

Fashion

Again, Rihanna Prove To Be The Best Ambassador For Her Fenty Brand

Another day, another Fenty look from Rihanna’s LVMH-backed fashion label. The designer, who inspired the conglomerate to found its first brand since 1987 (and the first luxury maison helmed by a black woman) from scratch, presented her debut collection to industry heavyweights earlier this week. Last night, it was the turn of press and VIPs, who took in the rails of strong-shouldered tailoring and utilitarian separates while mentally wish-listing what to buy from the first drop on May 29.

Rihanna circulated the pop-up Fenty boutique – of which the brand promises to stage more for customers – in a fresh white tee, khaki miniskirt and matching mac with black lining. Eagle-eyed readers will, of course, recognise the outerwear as the same piece Vogue editor-in-chief Edward Enninful snapped up during his own preview.

“ [I]like to wear men’s clothes, I don’t like to say, ‘It’s a man’s thing or a woman’s thing.’ I hope men and women just wear it because they love it,” Rihanna told Vogue’s Sarah Harris of the inclusivity and diversity embedded in her brand, which is an extension of her successful Fenty Beauty and Savage X Fenty lingerie lines. “I’m a curvy girl, if I can’t wear my stuff then it just won’t work. I need to see how it looks on my hips, on my thighs, on my stomach – does it look good on me or only on a fit model? It’s important.”

As well as road-testing every piece herself, she’s been acting as her own brand ambassador for some time. Prior to the three Fenty looks she has worn during the launch week, the entrepreneur has been mixing samples into her wardrobe since January. It was the shield sunglasses during a sojourn from her tiny shades that sparked real intrigue around the unidentifiable items, however. Now they will all be available to the masses.

“Fearlessness is a façade,” the musician-turned-mogul said of the pressure she feels to perform. The ceaseless hype surrounding the most-anticipated label launch in years suggests she’s already succeeded.

Advertisement. Scroll to continue reading.

Liked What You Read? Let’s Keep It Going!
Subscribe to get fresh posts, fashion inspo, & exclusive content straight to your inbox.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *







GLAMCITYZ RECOMMENDS

Weddings

Weddings used to be about joy, family, and two people choosing each other. Now, it feels like everyone’s just trying to outdo the last...

Fashion

If you ever thought crochet outfits were only for cozy home vibes, Veekee James is here to change your mind big time. Spotted in...

Entertainment

If you love Tems‘ voice and can’t stop playing her songs, there’s more to be excited about. Tems just started something amazing called The...

Entertainment

“Her Excellency” is a new Nigerian movie that tells a story about politics, power, and ambition. It stars top Nollywood actors like Sola Sobowale,...

Advertisement