Connect with us

Hi, what are you looking for?

Fashion

Again, Rihanna Prove To Be The Best Ambassador For Her Fenty Brand

gettyimages 11512572224442378882815309227

Another day, another Fenty look from Rihanna’s LVMH-backed fashion label. The designer, who inspired the conglomerate to found its first brand since 1987 (and the first luxury maison helmed by a black woman) from scratch, presented her debut collection to industry heavyweights earlier this week. Last night, it was the turn of press and VIPs, who took in the rails of strong-shouldered tailoring and utilitarian separates while mentally wish-listing what to buy from the first drop on May 29.

gettyimages 11512572245744688462794355384

Rihanna circulated the pop-up Fenty boutique – of which the brand promises to stage more for customers – in a fresh white tee, khaki miniskirt and matching mac with black lining. Eagle-eyed readers will, of course, recognise the outerwear as the same piece Vogue editor-in-chief Edward Enninful snapped up during his own preview.

Ilike to wear men’s clothes, I don’t like to say, ‘It’s a man’s thing or a woman’s thing.’ I hope men and women just wear it because they love it,” Rihanna told Vogue’s Sarah Harris of the inclusivity and diversity embedded in her brand, which is an extension of her successful Fenty Beauty and Savage X Fenty lingerie lines. “I’m a curvy girl, if I can’t wear my stuff then it just won’t work. I need to see how it looks on my hips, on my thighs, on my stomach – does it look good on me or only on a fit model? It’s important.”

gettyimages 11512572638492458979974651420

As well as road-testing every piece herself, she’s been acting as her own brand ambassador for some time. Prior to the three Fenty looks she has worn during the launch week, the entrepreneur has been mixing samples into her wardrobe since January. It was the shield sunglasses during a sojourn from her tiny shades that sparked real intrigue around the unidentifiable items, however. Now they will all be available to the masses.

gettyimages 11512572224442378882815309227

gettyimages 11512571295462214982268458763

“Fearlessness is a façade,” the musician-turned-mogul said of the pressure she feels to perform. The ceaseless hype surrounding the most-anticipated label launch in years suggests she’s already succeeded.

20190603 081739 0000806084388558588101

Sign up for the latest fashion inspos and must-read features from Glamcityz, so you don't miss out on the trends.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertisement







GlamCityz Recommends

Beauty

According to beauty vlogger Dimma Umeh.

Entertainment

Brother Titans Housemate, Jaypee, has made a shocking revelation about her sexual lifestyle. The female ‘Wahala’ edition housemate disclosed she is addicted to sex...

Promotions

Now that we’ve stepped into 2023, why not go into it with style? Your outfits and the way you create looks can be an...

Celebrity

It is no doubt that Tiwa Savage is one of the celebrities in Nigeria with a high taste in fashion and she did not...

Events

The stars of Netflix’s Nigerian crime thriller, Shanty Town, stepped out for the global premiere of the highly anticipated series. The movie which was...

Entertainment

Reality TV star Tolani Baj has shared tips with men on how to get a woman’s attention and stand out from the “toaster list”...

News

Chris Brown has so many clothes that he is forced to look for a new place to keep them. The singer construct what he...

Events

In a few days, ARISE Fashion Week will make its grand return for a 3-day celebration of ARISE’s impact on the fashion industry in...

The Best Styling Inspo Just For You!

Get the latest fashion and style trends in your inbox daily.