Womenswear brand Desire1709 which has established itself over time as one of Nigeria’s top retail fashion brands, centered around the modern woman, is switching things up in a big way this season.
The brand is proud to announce the launch of their newly revamped store, as well as showcase their new “Boardroom to Happy Hour 2” Collection on Sunday, June 2nd, 2019.
The Boardroom to Happy Hour 2″ collection features pieces that stay true to the style of the Desire1709 Woman, as well as encapsulate our favorite parts about the very distinct individual style of each of the women we selected to feature in this campaign.
Says Toyosi Gregory – Jonah, Desire1709 Creative Director.
According to the statement following the release:
The Desire1709 Woman is described as a woman who is out conquering the world, breaking world records, being a trailblazer but is not compromising on style while doing so, and dressed to the nines in Desire1709 pieces.
Desire1709 is pleased to introduce the front women of the “Board Room to Happy Hour 2” Campaign, women who embody everything the brand stands for!
Chika Uwazie (HR professional and CEO of Silicon Valley-backed company Talent base), Adesola Ade-Unuigbe (Head of Content, BellaNaija),. Fadekemi Adewuyi (CEO/ Director Africa Trade and strategy consulting Limited and Co-founder Supreme Delivery Limited) and Nkem Onwudiwe, Founder of Her Network – a Global Inspirational & Lifestyle Platform for Women.
With this collection, Desire1709 is continuing their work towards an inclusive fashion future for the 21st Century Woman.
Makeup: Juliet Onwubiko – @ebonbeauty
Conceptualization : @tgjonah
Bags and leather goods: @ttdalk