Connect with us

Type Keyword(s) to search

GlamCityzGlamCityz

Fashion

Dior Is Inspired by Morocco for Its Cruise 2020 Show

19christian dior couture ss20 cruise collection runway4810200808891452477

MARRAKECH, MOROCCO – APRIL 29: A model walks the runway during the Christian Dior Couture S/S20 Cruise Collection on April 29, 2019 in Marrakech, Morocco. (Photo by Pascal Le Segretain/Getty Images for Dior)

The star-studded audience of the Dior 2020 Cruise Collection show which included the likes of Lupita Nyong’o, Diana Ross, Jessica Alba and more were treated to a magnificent mega-production of a perfect blend of fashion, culture, history, and music. The Dior 2020 Cruise Collection titled Common Ground showed yesterday at the El Badi Palace in Marrakech and ditched cultural appropriation and in a welcome move, opted for cultural appreciation; marrying identities, culture and fashion in a single night with a mind-blowing presentation that truly merged the best of both worlds.

From the Jajouka musicians who were accompanied by the British electronic band The Orb to the location itself which houses ancient histories of glorious African monarchy and famed rulers to the diverse cast of models to the pieces showcased. The collection itself is an ode to globalization, inclusivity, and diversity – words which have grown to mean a lot to marginalized communities and the world itself and has spread to several if not all industries.

7christian dior couture ss20 cruise collection runway5265825896677312157

MARRAKECH, MOROCCO – APRIL 29: Models walk the runway during the Christian Dior Couture S/S20 Cruise Collection on April 29, 2019 in Marrakech, Morocco. (Photo by Pascal Le Segretain/Getty Images for Dior)

Knowing the age we live in, creative director of Dior Maria Grazia Chiuri walked a tightrope as she took on the task of getting this collection to the land of the right side of the flip coin that is cultural appreciation and cultural appropriation.

The show opened with a quote by Moroccan writer Tahar Ben Jelloun:

Culture teaches us to live together, teaches us that we’re not alone in the world, that other people have different traditions and ways of living that are just as valid as our own.

Amongst the pieces showcased, it included a re-imagination of Dior’s Classic Bar by British-Jamaican designer Grace Wales Bonner and African-American artist Mickalene Thomas, a chemise in honor of the late Nelson Mandela by South African shirt-maker Pathé’O. Maria Grazia Churi also worked with Grosfilley and Uniwax to weave the codes of Dior into toiles de jouy as well Moroccan craftswoman Sumano on the show’s scenography and created a surreal scenery with traditional local pottery and textiles.

Omoyemi Akerele, founder of Style House Files and Lagos Fashion Week, took to Twitter to share her opinion on the Dior 2020 Cruise Collection:

We agree. Dior, in using our fabrics and working with Africans has created multiple opportunities; jobs, exposure, and new markets. On the other hand, now that the world is paying attention, it is important that we as Africans take control of our own narrative.

Photo Credit: Pascal Le Segretain/Getty Images

Click on the gallery below to see more photos from the runway showcase

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertisement




GlamCityz Recommends

Fashion

With no doubt, Africa Magic Viewers Choice Awards was star-studded, with outstanding and unique outfits from our favourite celebrities. Each celebrity graced the red...

Fashion

Africa Magic Viewers Choice Award was star-studded. With numerous celebrities looking outstanding and unique in their outfits. Denola Grey and Osas Ighodaro win the...

Fashion

Nollywood actress Erica Nlewedim made her #AMVCA8 red carpet appearance in an outstanding way. She showed up in a dress by Patrycja Kujawa. Erica who is...

Events

African Magic Viewers’ Choice Awards kicks off with an exclusive opening night gala for its first major event “The Design For The Star” runway...

Advertisement
The Best Styling Inspo Just For You!

Get the latest fashion and style trends in your inbox daily.