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Milan Is Ready To Launch It’s First Ever Virtual Fashion Week in July

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As the COVID-19 pandemic cases increase, every show / event had to be postponed till further notice or even canceled. And one of the happiest moments of a Fashionista/Glamstyla is the Fashion Week. Many began to wonder what will happen to the Fashion Week has the virus is spreading so fast like a wild fire and everyone is asked to isolate his/herself. Well, in Milan, they’ve a solution to that big issue.

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MILAN, ITALY – FEBRUARY 23: Xenia Adonts and Yoyo Cao are seen, outside BOSS, during Milan Fashion Week Fall/Winter 2020-2021 on February 23, 2020 in Milan, Italy. (Photo by Edward Berthelot/Getty Images)

WWD on Wednesday, announced that organizing body camera Nazionale Della Moda Italiana would be holding its Fashion Week virtually from the 14th of July to the 17th. This is surely going to be the first of its kind.

The event will exhibit Men and Women collections for the next summer and and 2011 spring collections.

Camera Carlo Caspasa’s brand president said ;

What exactly a digital fashion show looks like will vary from brand to brand, some might opt for a filmed version of a show behind closed doors, while others might make short films or offer backstage images of ad campaigns. Despite the diversity of offerings possible, they’ll still be ruled by an official calendar.

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MILAN, ITALY – FEBRUARY 23: Model Maty Fall wears a green puffer jacket, blue Future Retro Music t-shirt, green acid wash pants, and checks her iPhone 11 after the Ports 1961 show during Milan Fashion Week Fall/Winter 2020-2021 on February 23, 2020 in Milan, Italy. (Photo by Melodie Jeng/Getty Images)

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