Connect with us

Hi, what are you looking for?

GlamCityzGlamCityz
Animated Button

Fashion

Mizizi, a Sportswear Brand Promoting The African Culture With It’s Jerseys

0this vogue approved brand is spotlighting africa with sports jerseys8566113545435406330

Wearing a Jersey is more than just showing love to favourite team or club. It can also show your culture and way of life. Getting to know more fashion brands, we discovered a Sportswear brand, Mizizi.

Mizizi meaning “roots” in Swahili, was founded in 2015 by Paakow Essandoh. Inspired by the African culture, he are promoting the African pride with his Sportswear brand.

2this vogue approved brand is spotlighting africa with sports jerseys6290461096324185921

The Mizizi brand is exhibiting many African countries as well as some other American countries in their wears. Expanding into soccer, basketball and hockey jerseys. According to Paakow Essandoh : “Mizizi is a Celebration of identity.”

In an interview with Vogue, he speaks about his inspiration and also gives credits to his team, Temi Thomas, Rebecca’s Antwi, Kwesi Yanful, Ken Obeng, and Mizizi Mama for the success so far.

mizizi2520ghana8732505126078135435

Here is an extract from the interview ;

Advertisement. Scroll to continue reading.

On the inspiration behind the brand

Going from Texas to Florida was a complete culture shock to me. In Texas, there’s a lot of Africans—in Florida, there’s not so much. It was really hard for me to connect with the different groups of Black people out there.
I grew up in Columbus, Ohio, in a really whitewashed city, and I completely shunned my African culture. The fact that I’m able to reconnect with it now, and show off where I’m from, it’s empowering.

0this vogue approved brand is spotlighting africa with sports jerseys8566113545435406330

On Mizizi being more than just a jersey brand

Mizizi is a celebration of identity. It’s formed a giant community of different diasporas all within one giant conglomerate of the Black diaspora. It’s a bridge through clothing.

1this vogue approved brand is spotlighting africa with sports jerseys7998246301502662294

On the brand design and aesthetics choices

Advertisement. Scroll to continue reading.

I play sports, but I can’t say that I was ever good at them. The [sport] aesthetic was a way to connect American culture with African culture in a more modern way. We had an Africa jersey that had all the flags on it to be inclusive for everybody. And not just African flags—it had Caribbean flags on it too. When I was doing my research, I figured out that each of those countries have the biggest enclaves of populations within the United States. It seemed like the best way to approach the [U.S.] market would be to reach these base communities.

See more photos from the brand below :

mizizishop 20200630 00012104717906829709181

mizizishop 20200630 00021679577391812380174

Photo Credits : MIZIZI

Get the whole interview on Vogue

Advertisement. Scroll to continue reading.







GLAMCITYZ RECOMMENDS

Fashion

Fashion is a world of evolution but as for denim? It has definitely come to stay! It stands out for its versatility and its...

Weddings

The Edo tradition for brides is nothing short of elegance and sophistication. If your Edo wedding is fast approaching, we have the perfect inspiration...

Fashion

When you’re attending Nigerian parties, one thing is certain: fashion is king. And when you’re heading out for an owanbe, you don’t merely want to fit in; you want people to notice you. Which is why we’ve compiled 14 stunning Asoebi...

Fashion

The Grammy’s are over, but we still can’t get get over Doechii’s deconstructed power suit look. Beyond being just an outfit, her look tells...

Advertisement