Connect with us

Hi, what are you looking for?

images 3


Nigeria Becomes The First Country To Ban The Use Of White Models In TV Adverts

Nigeria’s advertising regulator has announced a ban on using foreign talent in television advertisements. The first-of-its-kind move means that foreign models and voice-over artists will be completely banned.

The measure will take effect from October 2022 and is expected to boost work available for home-grown talent. Up until now, the Nigerian advertising sector used a large proportion of white British models and voice-over artists.

All advertisements, advertising, and marketing communications materials targeted or exposed on the Nigerian advertising space are to use only Nigerian models and voice-over artists,” the Advertising Regulatory Council of Nigeria (ARCON) stated.

The order takes effect from October 1 and the Nigerian government has given a leeway for all ongoing campaigns to keep running until the end of their terms.

Steve Babaeko, President of the Association of Advertising Agencies of Nigeria, told The Times, “Britons accounted for about half of models and voiceover artists in Nigerian commercials a couple of decades ago.” He added, “there was some kind of renaissance in Nigeria with a new sense of pride emerging among young people.”

Advertisement. Scroll to continue reading.

There was already a levy on using foreign models. Firms had to pay a fee of 100,000 Naira (about $240) for employing any foreign model in their advertisements.

images 3
Nigeria Becomes The First Country To Ban The Use Of White Models In TV Adverts

But many people have welcomed the move. Ad agency AMV BBDO was one of the first to use local models and director to shoot the “Black Shines Brightest” campaign for beer brand Guinness.

Written By

Glamcityz is centred on keeping that ‘Beauty on Fleek,’ publishing trendy beauty and fashion lewks, with the aim of inspiring our readers with our beauty and fashion trends solely prepared for each moment and season.


GlamCityz Recommends


Lata Tondon wishes Hilda Baci the “best” as she attempts to break Guinness Records. Nigerians have been in a frenzy for some days now...


According to reports, Djimon Honsou and Connie Nielsen are almost certain to reprise their roles in the “Gladiators” sequel, the follow-up to Ridley Scott’s...


Jamie Foxx the 55-year-old American actor, comedian, and singer, originally born Eric Marlon Bishop has been hospitalized due to health conditions that might have...


Following the release of the highly anticipated movie “Gangs of Lagos,” the Lagos State Government has condemned the promoters of the Gangs of Lagos...