Connect with us

Hi, what are you looking for?

fenty 20200212 0001

News

Rihanna & LVMH to Put Her Fenty Fashion Line To a Close

Barbadian singer Robyn Rihanna Fenty, better known by her stage name Rihanna is placing her Fenty fashion line on hold, in less than two years after launch.

As noted by WWD, LVMH (Moët Hennessy Louis Vuitton) and Rihanna issued a joint statement where it noted that the fashion label will be put on hold “pending better conditions.”

However, the luxury brand LVMH, now plans to focus on ‘Fenty Beauty,’ ‘Fenty Skin‘ and also to grow her lingerie line ‘Savage X Fenty.’

rihanna 04

Rihanna and models backstage

Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions, the statement read.

Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie.”

It is understood that the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks.

Rihanna is, however, yet to comment on the development on her social media platforms

Advertisement







RELATED STORIES

Fashion

We love to see when these beauties give us something for the eye and if anyone has been doing that lately, then Layefa Ebintonmo...

Men

Well, Valentine’s is over but there are more date nights to go for and looking good is the number one priority if you want...

News

Legendary footballer, JayJay Okocha, has joined in defending his nephew,  Alex Iwobi, who has been facing cyberbullying following Nigeria’s loss to Cote d’Ivoire in...

Fashion

Nonye Udeogu, the creative mind behind This Thing Called Fashion, has recently debuted her groundbreaking Fashion TV platform, aptly named ThisThingCalledFashion TV and today...