Barbadian singer Robyn Rihanna Fenty, better known by her stage name Rihanna is placing her Fenty fashion line on hold, in less than two years after launch.
As noted by WWD, LVMH (Moët Hennessy Louis Vuitton) and Rihanna issued a joint statement where it noted that the fashion label will be put on hold “pending better conditions.”
However, the luxury brand LVMH, now plans to focus on ‘Fenty Beauty,’ ‘Fenty Skin‘ and also to grow her lingerie line ‘Savage X Fenty.’
“Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions, the statement read.
“Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare and lingerie.”
It is understood that the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks.
Rihanna is, however, yet to comment on the development on her social media platforms