Beauty entrepreneur Pearl Ubani has been crowned the winner of The Next Titan Nigeria Season 10, securing the grand prize of N40 million at the show’s finale held in Lagos.
The founder of Myria Gee Global Enterprise Ltd outshone other finalists after an intense 10-week journey filled with business challenges, boardroom sessions, and weekly eliminations. According to the organisers, her standout leadership and innovative vision for building a stronger, sustainable Nigerian beauty industry earned her the judges’ final nod.
Reflecting on her win, Ubani said, “Winning The Next Titan Nigeria is not just a personal triumph; it’s a validation of every young Nigerian who dares to dream, create, and build something meaningful from scratch.”
She described the experience as transformational, adding that the competition tested her patience, confidence, and belief in her abilities.
Ubani revealed that she plans to invest the prize money into expanding Myria Gee, her cosmetics manufacturing brand focused on locally made beauty products, formulation training, and brand development for emerging entrepreneurs.
Executive Producer Mide Akinlaja noted that the 10th anniversary edition, themed Be Unconventional, drew thousands of entries nationwide, with auditions held in Abuja, Port Harcourt, Enugu, Lagos, and online. He explained that the show aims to spark the spirit of entrepreneurship in young Nigerians, whether as contestants or viewers at home.
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Akinlaja also highlighted that the top 20 contestants lived in the Titan House for 10 weeks, completing business tasks under close evaluation before weekly evictions. He applauded the judges — Kyari Bukar, Chris Parkes, Tonye Cole, and Lilian Olubi — for their guidance and mentorship.
This milestone season was supported by title sponsor Betano and platinum sponsor First City Monument Bank, alongside partners such as SIFAX Group, Arik Air, Lifemate Furniture, Nikky Taurus, and NITDA.
Speaking on the partnership, Betano’s Senior Business Development Advisor for Africa, Daniel Lamberti, said their involvement reflects a commitment to empowering innovation. “We believe in innovation, perseverance, and passion — the same values that drive The Next Titan and its contestants,” he said.
Akinlaja added that Betano’s collaboration “brought new energy, creativity, and opportunities to the show, helping us celebrate a decade of discovering and empowering some of Nigeria’s brightest entrepreneurs.”
