Connect with us

Hi, what are you looking for?

GlamCityzGlamCityz

Beauty

Ariana Grande Just Confirmed She’s Launching a Beauty Brand

R.E.M. Beauty… Two years in the making, we finally have all the details on Ariana Grande’s makeup line.

arianagrande

Ariana Grande has finally joined the train of celebrities with beauty brands.

The singer officially announced her cosmetics line, R.E.M. beauty is “coming soon” via an Instagram post:

Advertisement. Scroll to continue reading.

While the details are scanty, according to a trademark filing for the brand provides insight on what products are to come. The legal documents cover a variety of categories, including eyeshadow, lipstick, concealer, lip gloss, brow pencils and gels, and eyeliners.

Given that Grande’s signature makeup includes a sharp cat eye and nude glossy lip, these products seem like a good indication that the line will include everything one would need to channel the look she slays.

Prior to the official announcement, the R.E.M. beauty Instagram account has been posting snapshots of billboards in various cities, including New York and Tokyo, which Grande’s fans have flocked to for selfie opps.

The launch of R.E.M. beauty isn’t Grande’s first beauty venture or the first time she’s named a brand after one of her songs.

View this post on Instagram

Advertisement. Scroll to continue reading.

A post shared by r.e.m.beauty (@r.e.m.beauty)

R.E.M is the abbreviation for ‘Rapid Eye Movement,’ the deepest state of sleep. And the Tagline for the brand — ‘Where beauty dreams become reality. Makes sense.’

She has a line of fragrances, including her latest scent, God Is A Woman. And given the success of her fragrances, R.E.M. beauty is guaranteed to be the singer’s latest hit.

Grande hasn’t revealed the exact launch date of r.e.m. beauty, but you can sign up for email updates at the brand’s website, rembeauty.com.

Advertisement. Scroll to continue reading.

GlamCityz Recommends

Entertainment

The official music chart of the United States, Billboard, has announced Wizkid’s ‘Essence’ as the ‘longest charting African song.’ His album ‘Made In Lagos‘...

Style

Summer season is upon us and it is time we start updating our sunglasses collection. Apart from protecting us from the harshness of the...

Fashion Police

As one of the biggest smartphone brands in the market, Tecno has always taken designs and looks so seriously that we had to write...

Entertainment

Will Smith picked up another accolade for his King Richard performance three months after being banned from attending the Academy Awards for a decade...

Advertisement
Advertisement



Advertisement










The Best Styling Inspo Just For You!

Get the latest fashion and style trends in your inbox daily.